by Dr Tim Pearce, MBChB BSc (hons) MRCGP, Clinical Director
It is my belief that success in aesthetics comes from focusing primarily on the client.
When it comes to delivering BOTOX injections and dermal fillers, the client’s welfare, safety and final results must come above any financial concern.
Delivering a great results at a fair price is an honest strategy which, in my experience, clients respect. This means that they’re far more likely to come back and also to make referrals.
There are those in the industry who focus primarily on profit. This means upselling and cross-selling to maximise each and every opportunity, or else raising prices wherever possible. It is not a strategy that I condone. Not that professionals aren’t here to make a living, but putting the client’s wants and needs first is imperative in order not to exploit the customer.
I recently published my personal mission and values on the elearning website www.drtimpearce.com and thought I’d share the sentiment here:
“There is a huge range of skill, and attitude in medical aesthetics.
“The wonderful discovery I have made over the last 8 years is that the really successful medical aesthetic practitioners are those who focus on what their clients really need.
“Too many people feel that the focus needs to be on profit, or price. I profoundly disagree, the focus must be on the value you generate for your clients, while your profit should reflect the value you have added to the world.
“Safety, honesty, transparency, free expert advice, patient centered treatment and of course stunning results.”
Dr Tim Pearce, MBChB BSc (hons) MRCGP, Clinical Director
Non-Surgical Treatment News
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