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Safety: Core Value for Aesthetic Treatments

May 23, 2014

Safety should be central in the aesthetic industry

Dr Tim Pearce

One of the things that I am most passionate about in aesthetics, superseding even great results, is safety.

Non-Invasive Techniques

Thankfully the use of botox and dermal fillers are not generally anywhere near as risky as the surgical alternatives, but with treatments aiming to improve the aesthetic appearance, it has always struck me as particularly tragic if the opposite occurs, and an individual is left worse off.

Often when talking about complications to clients, people reflect back to me how bad it would be for my reputation if someone suffered a permanent problem.  It has always struck me, that drive to protect my reputation is a far distant second place to the powerful drive to be responsible and care the the people who trust me with one of their most important assets- their appearance.

It’s this personal feeling of responsibility for the people you treat, rather than a strategic business aim that I would love to see propagate throughout the industry.   It’s a cliche, but we only live once, and as aesthetic doctors or nurses, we are in a wonderful position of being able to improve the experience of being alive for our clients.  However, there is also scope to achieve the exact opposite- A relaxed attitude to possible complications combined with regulation that is currently laissez-faire at best, is a recipe for many more people than is justifiable getting the opposite of what they want-  unnecessary unhappiness, and damage to their experience of being alive.

In my mind, that is tragic.

Complications

We have to admit, that complications are an inevitable part of trying to improve the human body, and it’s true in every aspect of medicine, and even in the beauty industry at large. However, if you make your number one priority safety, as I believe passionately it should be, suddenly the little tweaks to your technique, the improvements to your after care guidance, the improvement to your clerical staffs knowledge and triaging skills all seem an obvious good investment.

It’s my belief that this system wide approach to safety will come together to make for vastly safer experience, that will make the 1/100 risk into a 1/1000, and the 1 in 1000 risk a 1 in 100 000.

This prioritising of safety in every step of the way we deal with clients will protect people from problems they will hopefully never experience first hand, and I would call on everyone involved in aesthetics to make it the number one aim for all of their practice.

Botox and Fillers Training

As part of our commitment to safety, we provide in our training school some of the most detailed preventive techniques, and anatomical guidelines as well as advice on safety netting and consent.  We also provide a free backup service for any delegate dealing with a complication that they would need support with.  More than that, I try my very best to instill them with the belief that safety is your number one aim.

I do this not as a strategic aim in business, but because I believe I have a responsibility to the people who are treated by those I train to do all I can to protect them from negative outcomes.   In medicine in general we are use to working in teams.  Too often in aesthetics, the isolated clinician can end up out of their depth with rare outcomes, and this is one way I hope to play a protective role for people who need this.

I hope these ideas continue to permeate the industry, not because it would be good for the industry (no doubt it would!), but because it will be good for the people who trust us with their bodies and their happiness.

by Dr Tim Pearce, MBChB BSc (hons) MRCGP

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